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PRIME: MicroStrategy Announces Release of Cloud Based, In-Memory Analytics Service, Running at Multi-Terabyte Scale

MicroStrategy Cloud’s New Parallel Relational In-Memory Engine (PRIME) Provides High Performance On Big Data Allowing Companies to Build High-Scale, Easy-to-Use Information Driven Apps

Las Vegas, NV, January 28, 2014 – MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced the availability of its new Parallel Relational In-Memory Engine (PRIME) option for the MicroStrategy Cloud™ at its annual user conference, MicroStrategy World 2014, in Las Vegas. MicroStrategy PRIME™ is a massively scalable, cloud-based, in-memory analytics service designed to deliver extremely high performance for complex analytical applications that have the largest data sets and highest user concurrency. Facebook has successfully built high value information-driven applications with the technology that powers MicroStrategy PRIME.

“Rising data volumes are fueling demand for compelling, easy-to-use analytical applications with the power to revolutionize existing business processes for thousands or tens of thousands of employees, customers, or partners,” said Michael Saylor, CEO, MicroStrategy Incorporated. “MicroStrategy PRIME has been built from the ground up to support the engineering challenges associated with development of these powerful new information-driven apps. This innovative service will allow organizations to derive maximum value from their information by making their Big Data assets actionable.”

Most organizations struggle to harness the value of the information in their Big Data stores due to poor performance. Big Data technologies can store large amounts of information, but distributing that information in an interactive manner to thousands of users with existing commercially available technologies is a huge challenge, often resulting in risky, multi-year projects. MicroStrategy PRIME breaks new ground by tightly coupling a state-of-the art visualization and dashboarding engine with an innovative massively parallel in-memory data store. This architecture allows companies to build highly interactive applications that deliver responses to hundreds of thousands of users in a fraction of the time and cost of other approaches. MicroStrategy PRIME acts as a performance accelerator, opening up the data in databases to a much larger user population, driving new demand for information.

MicroStrategy PRIME combines:

  • Massively parallel, distributed, in-memory architecture for extreme scale. MicroStrategy PRIME is built on an in-memory, highly distributed, massively parallel architecture, designed to run on cost effective commodity hardware. Complex analytics problems can be partitioned across hundreds of CPU cores and nodes to achieve unprecedented performance. MicroStrategy has worked closely with leading hardware vendors to take full advantage of today’s multi-core, high memory servers.
  • Tightly integrated dashboard engine for beautiful, easy-to-use applications. MicroStrategy PRIME includes a state-of-the-art dashboard and data exploration engine, built on the MicroStrategy Analytics Platform™. The visualization engine includes hundreds of optimizations designed specifically for the in-memory data store. This engine enables customers to build complete, immersive applications that deliver high-speed response.
  • Cloud-based delivery for rapid deployment. MicroStrategy PRIME is available as a service on MicroStrategy Cloud, MicroStrategy’s world-class Cloud Analytics platform. MicroStrategy Cloud offers a complete service, including the infrastructure, people and processes to enable customers to quickly and easily develop and deploy high-scale, information-driven applications.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. The Company’s mission is to provide the most flexible, powerful, scalable and user-friendly platforms for analytics, mobile, identity and loyalty, offered either on premises or in the cloud.

The MicroStrategy Analytics Platform™ enables leading organizations to analyze vast amounts of data and distribute actionable business insight throughout the enterprise. Our analytics platform delivers reports and dashboards, and enables users to conduct ad hoc analysis and share their insights anywhere, anytime. MicroStrategy Mobile™ lets organizations rapidly build information-rich applications that combine multimedia, transactions, analytics, and custom workflows. The MicroStrategy Identity Platform™ (branded as MicroStrategy Usher™) provides organizations the ability to develop a secure mobile app for identity and credentials. The MicroStrategy Loyalty Platform™ (branded as MicroStrategy Alert) is a next-generation, mobile customer loyalty and engagement solution. To learn more about MicroStrategy, visit www.microstrategy.com and follow us on Facebook and Twitter.

MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy Mobile, MicroStrategy Identity Platform, MicroStrategy Loyalty Platform, MicroStrategy Usher, MicroStrategy Cloud and MicroStrategy PRIME are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MicroStrategy to focus on customers, not ‘PowerPoint slides,’ at MicroStrategy World conference

Source: Chris Kanaracus, IDG News Service, PCWorld, Business & Finance Software

Paul Zolfaghari President, MicroStrategy

While some vendor conferences can end up mired in technical minutiae, MicroStrategy believes it’s better to show, not tell customers how its BI (business intelligence) software works, according to its president, Paul Zolfaghari.

”More than 50 MicroStrategy customers will deliver presentations at the event, which has about 130 sessions planned in total, according to a statement. They include BMC Software, Flextronics, Nielsen, Panda Restaurant Group and Publicis Touchpoint Solutions.

Scheduled for keynotes are Facebook CIO Tim Campos and Gucci CIO Simone Pacciarini, who will discuss their use of Microstrategy technology.When it does discuss products at the event, Microstrategy plans to showcase its recently released Analytics Desktop, a self-service BI tool that is available at no charge, as well as its push into mobile BI, Zolfaghari said.

Mobility has transformed the BI market, in Zolfaghari’s view. Five or six years ago, companies largely ran some internal reports and rolled the results up the corporate food chain, he said. “What’s happened is BI has now moved massively outside of HQ.”

It’s also likely MicroStrategy will discuss the massively parallel in-memory computing architecture it’s been working on with Facebook. The technology should be commercially available from MicroStrategy later this year, showing up first in MicroStrategy’s cloud BI offering, according to Zolfaghari.

The conference comes as MicroStrategy, the industry’s last remaining large pure BI vendor, faces ever-stiffer competition from platform companies such as Oracle and SAP, as well as upstarts like Tableau and Birst.

But MicroStrategy is keeping an edge thanks to a number of key strategic decisions, according to a recently released Forrester Research report on the BI market.

”MicroStrategy has grown organically and architected its entire suite as a single platform,” analyst Boris Evelson wrote. “Forrester clients find that, after making the initial investment and effort in MicroStrategy, the reusability of all objects and the relational OLAP engine with drill-anywhere capability often result in a lower long-term total cost of ownership.”

Forrester clients are also having success rolling out mobile BI based on MicroStrategy’s platform, Evelson said.

But there’s some cause for concern over MicroStrategy’s “high reliance on a largely disappearing network of partners, many of which have been acquired,” for architectural components such as ETL (extract, transform and load), data quality and MDM (master data management), Evelson added.

Zolfaghari downplayed the impact of its partners being acquired, noting that Informatica, a major provider of such tools, remains independent. MicroStrategy also maintains “robust relationships” with companies such as IBM, SAP and Oracle, he said.

MicroStrategy World runs from Jan. 27-30.

Chris Kanaracus covers enterprise software and general technology breaking news for the IDG News Service. More by