TYSONS CORNER, Va., April 22, 2014 /PRNewswire/ —
MicroStrategy ® Incorporated, a leading worldwide provider of enterprise software platforms, recently announced that Marcus Starke has been hired as the company’s new Chief Marketing Officer. Starke comes to MicroStrategy with more than 25 years of marketing and general business experience, including senior leadership roles with some of the world’s best-known software and media companies. Prior to joining MicroStrategy, Starke served as SAP’s Senior Vice President of Worldwide Marketing & Communications Regions, where he oversaw all marketing strategy and execution and was a member of SAP’s global leadership team. Immediately preceding his five-year tenure at SAP, Starke was President and CEO (EMEA) of Wunderman, a division of the WPP Group.
“We are extremely pleased to have a recognized marketing innovator like Marcus join us at a very exciting time for the company,” said Michael Saylor, CEO, MicroStrategy Incorporated. “Marcus brings global marketing expertise, not only from his time with SAP but also from leading marketing communications agencies. Marcus is a thought-leader who’s passionate about innovation, and his track record as a disruptive force in strategy, marketing and communications couldn’t be better suited to our plans to transform the market with our offerings. His hire represents the latest in a series of concrete steps that MicroStrategy has taken to enhance the customer experience and capture market share in the global market place.””Telling the story of such an important global technology and innovation leader — boasting thousands of successful customers, including hundreds of major global brands — is a terrific opportunity,” said Starke. “This is a pivotal time for MicroStrategy as it leads the market with the world’s number #1 mobile BI platform, the leading cloud BI solution and what I believe is the most comprehensive analytics platform. There’s also a powerful opportunity ahead in its new mobile identity and loyalty platforms. I am very excited about the opportunity to help customers significantly accelerate business innovation, simplify their businesses, and dramatically enhance the experience of their customers through the amazing technologies MicroStrategy has developed.”
Earlier in his career, Starke served as the Chief Executive Officer and Chairman of Publicis Frankfurt. He also managed his own consulting and marketing agency. A strong advocate of “social business,” in navigating the social media/social community landscape, Starke pens a widely-read blog and is a passionate proponent of customer engagement through world-class marketing and communications.
About MicroStrategy Incorporated Founded in 1989, MicroStrategy is a leading worldwide provider of enterprise software platforms. The Company’s mission is to provide the most flexible, powerful, scalable and user-friendly platforms for analytics, mobile, identity and loyalty, offered either on premises or in the cloud.
The MicroStrategy Analytics Platform™ enables leading organizations to analyze vast amounts of data and distribute actionable business insight throughout the enterprise. Our analytics platform delivers reports and dashboards, and enables users to conduct ad hoc analysis and share their insights anywhere, anytime. MicroStrategy Mobile™ lets organizations rapidly build information-rich applications that combine multimedia, transactions, analytics, and custom workflows. The MicroStrategy Identity Platform™ (branded as MicroStrategy Usher™) provides organizations the ability to develop a secure mobile app for identity and credentials. The MicroStrategy Loyalty Platform™ (branded as MicroStrategy Alert) is a next-generation, mobile customer loyalty and engagement solution. To learn more about MicroStrategy, visit www.microstrategy.com and follow them on Facebook ( http://www.facebook.com/microstrategy ) and Twitter ( http://www.twitter.com/microstrategy ).
MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy Mobile, MicroStrategy Identity Platform, MicroStrategy Loyalty Platform, and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.